How Does NxtStride Value an Athlete’s Time?

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Sustainable Athlete Valuation (SAV)

At NxtStride, we recognize that an athlete’s time is their most precious resource. Beyond training, competing, and recovering, athletes juggle family life, personal development, and other commitments that shape their journey. That’s why our sponsorship valuation model is designed to honor this reality while fostering a fair and balanced system for athletes and sponsors alike.

Here’s how we approach valuing an athlete’s time – with a focus on sustainability, transparency, and mutual benefit.

The NxtStride Philosophy: Time as a Cornerstone of Sustainability

When designing our system, we asked a critical question:

How can we help athletes secure sponsorships sustainably, without compromising their primary focus – their sport and personal well-being?

The answer lies in creating a model where sponsorship commitments seamlessly integrate into an athlete’s professional journey – not as an added burden but as an enhancement.

At the heart of this approach is a foundational principle:

A fully sponsored professional athlete dedicates up to one working day per week to fulfilling sponsorship responsibilities.

This ensures athletes can:

Dedicate the majority of their time to training, competing, and recovering.
Maintain a healthy balance between their professional and personal lives.
Uphold peak performance while delivering meaningful value to sponsors.

The Daily Sponsorship Value Formula

To achieve this balance, we calculate an athlete’s daily sponsorship value based on their monthly sponsorship commitment. Assuming an athlete works one day per week on sponsorship obligations, this translates to four working days per month.

The formula is simple:

Daily Sponsorship Value = Monthly Sponsorship Value / 4 days

For example, if an athlete’s monthly sponsorship value is €3,000, their daily sponsorship value is €750.

This method ensures that the time athletes spend engaging with sponsors is both valuable and sustainable, benefiting all stakeholders involved.

Why This Matters for Athletes

Our model is designed with the unique needs of athletes in niche and emerging sports in mind. These individuals are often overlooked in traditional sponsorship landscapes. By accurately and fairly valuing their time, we aim to:

Empower Athletes: Provide financial security so athletes can focus on their craft.
Promote Transparency: Offer a clear, measurable framework for sponsorship engagements.
Foster Sustainability: Protect athletes from burnout or overcommitment by aligning obligations with their capacity.

Why This Matters for Sponsors

For sponsors, our approach ensures their investments result in high-quality athlete engagement. By prioritizing quality over quantity, we foster authentic collaborations that resonate with audiences.

Focused Engagement: Allocating one working day per week enables athletes to deliver meaningful sponsorship activities, including social media campaigns, appearances, and content creation.
Transparency: Sponsors gain a clear understanding of the time commitments involved, ensuring smoother, more predictable collaborations.

A Commitment to Balance and Integrity

At NxtStride, we believe that sponsorships are more than transactions; they are partnerships. By valuing an athlete’s time thoughtfully, we create an ecosystem where everyone benefits. Athletes achieve financial stability without compromising their careers, while sponsors build authentic connections that drive lasting impact.

This is how we’re redefining the future of sports sponsorship – one partnership at a time.

Ready to learn more about how NxtStride is transforming the sponsorship landscape? Get in touch to discover the difference.

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