Sponsors are no longer content with simple branding opportunities; they expect meaningful, innovative collaborations that align with their goals and values. This article explores five key sponsorship trends shaping the industry and offers actionable insights for federations to stay competitive.
Emerging sports offer brands a unique opportunity to build meaningful partnerships while empowering underrepresented talent and fostering authentic connections with diverse communities. To succeed, brands must go beyond surface-level sponsorships and truly champion the values, athletes, and culture of these sports. Learn how to become a true ally for emerging sports and their athletes.
For Sharbel Elia, table tennis isn’t just a – it’s a way of life. From his home in Cyprus, the 20-something athlete shared his inspiring journey into the world of competitive table tennis. What began as a playful pastime alongside his older brother has transformed into a lifelong pursuit of excellence on the international stage.
At NxtStride, we recognize that an athlete’s time is their most precious resource. Beyond training, competing, and recovering, athletes juggle family life, personal development, and other commitments that shape their journey. That’s why our sponsorship valuation model is designed to honor this reality while fostering a fair and balanced system for athletes and sponsors alike.
