Sports sponsorship needs a creative overhaul. But what everyone fails to admit is that creativity isn’t enough when the core problem is the gatekeeping that’s suffocating the very talent brands should be nurturing.
If you’re an emerging athlete looking to secure sponsorships, you can’t rely on your talent alone. Many athletes dream of making their sport their career but fail to take the necessary steps to be visible to potential sponsors. The reality is, sponsorships come from making yourself discoverable, approachable, and professional.
Why can’t emerging sports athletes get sponsorships? The truth: traditional agents are creating scarcity to keep prices high – and athletes are paying the price.
Born in Ukraine and now based in Austria, Danyil has carved out a name for himself through sheer determination, discipline, and a relentless pursuit of excellence.
Tyran Dixon’s story is one of resilience, adaptation, and an unwavering love for the game of football. Born in Heidelberg, Germany, to a military family, Tyran’s early life saw him moving between states in the U.S., splitting his childhood between North and South Carolina. From a young age, football wasn’t just a game for him – it became the foundation upon which he built his dreams.
In the world of sports sponsorship, traditional models often overlook emerging athletes and niche sports. The spotlight tends to focus on a select few athletes from mainstream sports, leaving countless talented individuals without the recognition or support they need to succeed. But this doesn’t have to be the case.
Athletes in niche and emerging sports often find themselves at a disadvantage. Despite their skills and dedication, they struggle to secure sponsorship deals that allow them to compete and thrive. This post dives into the concept of athlete valuation, explaining why traditional models fall short and how a new approach, like NxtStride’s Sustainable Athlete Valuation System, can change the game.
For many athletes in niche or emerging sports, securing sponsorship can be a significant challenge. Despite hard work, exceptional performance, and national titles, these athletes often find themselves overlooked. Why is it that while the top 1% of athletes enjoy lucrative sponsorship deals, those competing in smaller sports struggle to gain the financial backing they deserve?
if you’re an emerging athlete, especially in a niche sport, you know the grind. The long training hours, balancing jobs to cover travel costs, all while chasing the dream of making it big. But here’s the kicker: making it isn’t just about winning. Today, it’s as much about proving your value as it is about crossing the finish line first.
Discover how intrinsic and extrinsic motivations shape the sports landscape, and learn about the pivotal roles each party plays in fostering a thriving environment for emerging athletes.
