Entries by Jukkis

Perseverance and Passion: Tyran Dixon’s Journey Through Football and Life

Tyran Dixon’s story is one of resilience, adaptation, and an unwavering love for the game of football. Born in Heidelberg, Germany, to a military family, Tyran’s early life saw him moving between states in the U.S., splitting his childhood between North and South Carolina. From a young age, football wasn’t just a game for him – it became the foundation upon which he built his dreams.

Rethinking Athlete Valuation: Creating a Fair and Sustainable Sponsorship Model

Athletes in niche and emerging sports often find themselves at a disadvantage. Despite their skills and dedication, they struggle to secure sponsorship deals that allow them to compete and thrive. This post dives into the concept of athlete valuation, explaining why traditional models fall short and how a new approach, like NxtStride’s Sustainable Athlete Valuation System, can change the game.

Overcoming the Sponsorship Struggle for Emerging Sports Athletes

For many athletes in niche or emerging sports, securing sponsorship can be a significant challenge. Despite hard work, exceptional performance, and national titles, these athletes often find themselves overlooked. Why is it that while the top 1% of athletes enjoy lucrative sponsorship deals, those competing in smaller sports struggle to gain the financial backing they deserve?