Entries by Jukkis
5 Sponsorship Trends Every Federation Should Know
Sponsors are no longer content with simple branding opportunities; they expect meaningful, innovative collaborations that align with their goals and values. This article explores five key sponsorship trends shaping the industry and offers actionable insights for federations to stay competitive.
Championing the Champions: Becoming a True Brand Ally of Emerging Sports
Emerging sports offer brands a unique opportunity to build meaningful partnerships while empowering underrepresented talent and fostering authentic connections with diverse communities. To succeed, brands must go beyond surface-level sponsorships and truly champion the values, athletes, and culture of these sports. Learn how to become a true ally for emerging sports and their athletes.
Rising Star: Sharbel Elia’s Journey to Excellence in Table Tennis
For Sharbel Elia, table tennis isn’t just a – it’s a way of life. From his home in Cyprus, the 20-something athlete shared his inspiring journey into the world of competitive table tennis. What began as a playful pastime alongside his older brother has transformed into a lifelong pursuit of excellence on the international stage.
How Does NxtStride Value an Athlete’s Time?
At NxtStride, we recognize that an athlete’s time is their most precious resource. Beyond training, competing, and recovering, athletes juggle family life, personal development, and other commitments that shape their journey. That’s why our sponsorship valuation model is designed to honor this reality while fostering a fair and balanced system for athletes and sponsors alike.
Customer Engagement Is the Key to Loyalty – Here’s How to Get It Right
Learn how to cut through all that noise and create an emotional bond between customers and your brand through sport sponsorship.
From Hiking Boots to Ultra Distances: Francesco Carbone’s Journey into Trail Running
Trail running isn’t just a sport for Francesco Carbone – it’s a way of life shaped by the rugged landscapes of Italy’s Aosta Valley. In this episode of The Stride, Francesco reflects on his evolution from a casual hiker to a competitive ultra-distance trail runner, offering insights into the sport, the mental and physical challenges, and the lessons learned along the way.
Grow Your Revenue Without Losing Your Mind
Revenue growth isn’t just about selling more. It’s about getting the right customers, at the right time, with the right message.
