Entries by Jukkis
Championing the Champions: Becoming a True Brand Ally of Emerging Sports
Emerging sports offer brands a unique opportunity to build meaningful partnerships while empowering underrepresented talent and fostering authentic connections with diverse communities. To succeed, brands must go beyond surface-level sponsorships and truly champion the values, athletes, and culture of these sports. Learn how to become a true ally for emerging sports and their athletes.
How Does NxtStride Value an Athlete’s Time?
At NxtStride, we recognize that an athlete’s time is their most precious resource. Beyond training, competing, and recovering, athletes juggle family life, personal development, and other commitments that shape their journey. That’s why our sponsorship valuation model is designed to honor this reality while fostering a fair and balanced system for athletes and sponsors alike.
Customer Engagement Is the Key to Loyalty – Here’s How to Get It Right
Learn how to cut through all that noise and create an emotional bond between customers and your brand through sport sponsorship.
Lead Generation: Stop Wasting Time on the Wrong Leads
Generating the right leads isn’t just about visibility. It’s about connecting with the right audience in a way that builds trust and inspires action.
The Gatekeepers of Sports Sponsorship Are Killing the Game
Sports sponsorship needs a creative overhaul. But what everyone fails to admit is that creativity isn’t enough when the core problem is the gatekeeping that’s suffocating the very talent brands should be nurturing.
Why Can’t I Find a Sports Agency
Why can’t emerging sports athletes get sponsorships? The truth: traditional agents are creating scarcity to keep prices high – and athletes are paying the price.
Overcoming the Sponsorship Struggle for Emerging Sports Athletes
For many athletes in niche or emerging sports, securing sponsorship can be a significant challenge. Despite hard work, exceptional performance, and national titles, these athletes often find themselves overlooked. Why is it that while the top 1% of athletes enjoy lucrative sponsorship deals, those competing in smaller sports struggle to gain the financial backing they deserve?
The Athlete’s Reality Check: Understanding the Value Game in Sponsorship
if you’re an emerging athlete, especially in a niche sport, you know the grind. The long training hours, balancing jobs to cover travel costs, all while chasing the dream of making it big. But here’s the kicker: making it isn’t just about winning. Today, it’s as much about proving your value as it is about crossing the finish line first.
Understanding the Interplay of Reward and Recognition in Niche Sports Sponsorship
Discover how intrinsic and extrinsic motivations shape the sports landscape, and learn about the pivotal roles each party plays in fostering a thriving environment for emerging athletes.
