Why can’t emerging sports athletes get sponsorships? The truth: traditional agents are creating scarcity to keep prices high – and athletes are paying the price.

Athletes in niche and emerging sports often find themselves at a disadvantage. Despite their skills and dedication, they struggle to secure sponsorship deals that allow them to compete and thrive. This post dives into the concept of athlete valuation, explaining why traditional models fall short and how a new approach, like NxtStride’s Sustainable Athlete Valuation System, can change the game.

if you’re an emerging athlete, especially in a niche sport, you know the grind. The long training hours, balancing jobs to cover travel costs, all while chasing the dream of making it big. But here’s the kicker: making it isn’t just about winning. Today, it’s as much about proving your value as it is about crossing the finish line first.

Sports have always played a pivotal role in human society, going beyond mere physical competition. From ancient civilizations to modern-day arenas, sports have shaped cultural identities, fostered community spirit, and, perhaps most importantly, answered one universal question: Who is the best?